Transform the Mobile-Shopping Experience for a Leading US Retailer
A leading American office-supplies retailer used its broad portfolio of products and services to help customers improve their productivity and effectiveness. With products that spanned technology to furniture, and with services that ranged from printing to business solutions, the retailer had a strong consumer offering.
Oaperg designed a new user interface (UI) that offered a more-modern and robust customer experience (CX). The new app also notified users in real-time about new offers on products and services that may interest them based on their purchase history.
By leveraging React Native technology, the modernized app delivered these UI and CX upgrades with a file size 50% smaller than the previous iteration. The reduced file size encouraged more customer downloads, shortened app-loading times, and improved the app’s overall performance.
The new app also incorporated an analytics tool to capture all user interactions, providing data to the retailer about how much time customers spent researching products and services, and which items they added to their cart. In addition, the tool monitored usage patterns to identify opportunities for future app enhancements.
A new app to incorporated an analytics tool to capture all user interactions, and providing data to the retailer about how much time customers spent researching products and services.